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Nonprofit organisations (NPOs) are challenged with continuous change, which provides the impetus for adopting organisational change models. The purpose of this paper is to examine the impact of the adoption of market and learning orientations on NPO performance.

The authors draw on extant management literature to theorise the interrelationship between market orientation, learning orientation, and economic and non‐economic NPO performance. Using a survey design, the authors draw a convenience sample of 118 NPOs in Ghana to test their theoretisation.

Evidence is found that although the relationship between market orientation and NPO performance is significant (on both economic and non‐economic indicators), what best accounts for enhanced performance is learning orientation. Additionally, non‐economic performance mediates the relationship between learning orientation and economic performance.

Replicating the study with larger samples, using objective performance data, and applying more rigorous approach to data analysis, among other things, could significantly improve the generalisability of the results.

NPO managers are reminded that non‐economic performance (e.g. service or program effectiveness) represents part of the underlying mechanism through which the financial assurances of market and learning orientations can be exploited.

The paper builds on the market orientation literature by theorising and demonstrating empirically a route through which market orientation is related to the firm's financial performance.

The aim of this study is to examine how market orientation, innovation, and corporate social responsibility (CSR) jointly impact business performance.

This study adopts a quantitative research design. Research evidence was collected via a questionnaire‐based survey of marketing managers and executives of telecommunication companies in Ghana. The hypotheses developed following a review of scholarship on marketing, strategy and corporate citizenship were tested through regression analysis.

The results indicate that firms' degree of market orientation and CSR have significant impact on innovation, which then influences business performance. Furthermore, market orientation has direct significant effect on CSR, which tends to mediate the influence of market orientation on business performance.

The use of longitudinal research that combines managers' evaluation with a survey of consumers, employees, and other relevant stakeholders is suggested to confirm the results of this study.

This study suggests that innovation and CSR are two key ingredients for transforming market orientation into a successful business strategy. Managers are to note that even “doing good” (a CSR initiative) requires a sense of innovation for it to trigger any significant financial performance for the business.

This study introduces a model in which the relationship between CSR, market orientation, and performance is mediated by innovation. The empirical evidence enhances the existing literature on marketing, corporate citizenship, and strategy.

This paper aims to draw the attention of the academic scholars to how marketing of horti-tourism can take action to contribute to tourism agenda 2030.

Reviewing literature on tourism, this paper builds a case for marketing horti-tourism based on the research gaps in literature, and future research directions are proposed to aid in the achievement of tourism agenda 2030.

Scholarly research on horti-tourism remains scarce, and more research attention is suggested on this subject matter. The tourism sector produced varied forms of tourism where horti-tourism is associated with horticulture farms, vegetable gardens and flower gardens which provide direct gains such as employment creation, foreign currency earnings, income generation source, poverty reduction and other gainful commercial activities. Despite the importance attached to this form of tourism in literature, less research has been conducted to market its relevance to nations and businesses. Much academic studies are needed to project this form of tourism.

This perspective paper serves as a call for tourism firms, governments and other stakeholders within and outside to make theoretical and practical contributions by marketing horti-tourism destinations to visitors which aid in the UN Tourism Agenda of 2030.

这篇文章提出观点和视角, 旨在引起学术界学者对 2030 年旅游议程的关注, 通过园艺旅游营销, 如何采取行动为推动 2030 年旅游议程做出贡献。

本文回顾了旅游业的相关文献, 根据文献中的研究空白构建了营销园艺旅游的案例, 并提出了未来的研究方向, 以帮助实现 2030 年旅游议程。

关于园艺旅游的学术研究仍然很少, 建议对该主题进行更多的研究关注。旅游业产生了多种旅游形态, 其中园艺旅游与园艺农场、菜园和花园相关, 提供直接收益：如创造就业、外汇收入、拓展收入来源、减贫和其他有收益的商业活动。尽管在众多文献中都很重视这种旅游形态, 但很少研究其与国家和企业的相关性, 需要大量的学术研究来预测这种形式的旅游。

这篇观点文章呼吁国内外的旅游公司、政府和其他利益相关者通过向游客营销园艺旅游目的地来进一步取得理论和实践成果, 以帮助推动联合国 2030 年旅游议程。

Este documento tiene como meta analizar cómo el marketing de Horti-turismo puede contribuir al desarrollo de la agenda del turismo 2030.

Se ha realizado una revisión de la literatura en bases de datos científicas de impacto a nivel internacional sobre la comercialización del horti-turismo.

La investigación prospectiva sobre horti-turismo sigue siendo escasa y se sugiere más atención científica sobre este tema. El sector turístico produjo variadas formas de turismo donde el horti-turismo está asociado con granjas de horticultura, jardines vegetales y jardines de flores que proporcionan beneficios directos como la creación de empleo, ganancias en divisas extranjeras, fuente de generación de ingresos, reducción de la pobreza y otras actividades comerciales lucrativas. A pesar de la importancia atribuida a esta forma de turismo en la literatura, se ha prestado menos atención en la comercialización a las naciones y las empresas. Se ha puesto de manifiesto la necesidad de desarrollar más estudios para formentar esta forma de turismo.

Este artículo exploratorio permite a las empresas de turismo, los gobiernos y otras partes interesadas dentro y fuera realizar contribuciones teóricas y prácticas a fin de comercializar sus productos en destinos de horti-turismo y, con ello, fomentar el desarrollo Agenda de Turismo de las Naciones Unidas de 2030.

This paper sought to examine the factors that influence intention to recommend, focussing on the extension of the theory of planned behaviour in halal tourism, with additional instruments such as halal safety and security, and trustworthiness of halal information.

Guided by a quantitative approach, cross-sectional data were collected using 394 Muslim diaspora tourists. The analysis technique used in this study is the partial least square structural equation modelling (PLS-SEM).

The results suggest that halal planned behaviour may account for the intention to recommend. Halal attitude, subjective norm, halal image, halal value, halal safety and security, and trustworthiness of halal information positively and significantly affect intention to recommend.

Muslim diaspora tourists are identified to have halal planned behaviour on intention to recommend. Hence, destination managers and practitioners are suggested to develop proactive halal products and services that appeal to tourists' intention to recommend.

This study has developed two new constructs: halal safety and security, and the trustworthiness of halal information grounded on the theory of planned behaviour in halal tourism. Specifically, the focus is on Muslim diasporic tourists' perspective in a non-Islamic context.

Utilising brand equity dimensions, this study aims to enhance the literature by conceptualising and testing heritage brand equity dimensions (i.e. awareness, image, quality and value) and the intentions of international tourists to revisit moderated by safety and security within the tourism sector.

The study was cross-sectional in nature and used the quantitative research approach with questionnaires for the collection of data. In total, 392 international tourists were purposively sampled from the departure hall of Kotoka International Airport. The data gathered were analysed using Structural Equation Modeling (SEM).

The findings revealed that heritage brand image, perceived quality and value had positive significant effects on the intentions of tourists to revisit. Nevertheless, heritage brand awareness had a negative insignificant impact on intentions to revisit. Safety and security significantly moderate the relationship between heritage brand equity and the intentions of international tourists to revisit.

The Ghana tourism industry should increase the activities that will create more awareness, to generate the interest of potential tourists within the international community. Such initiatives can increase the likelihood of the destination being visited. In addition, policymakers must guarantee that associated government entities, as well as other stakeholders, work together within the tourism industry to promote safety and security.

This study adds to the ongoing discussions in the hospitality and tourism industry by providing a comprehensive overview of brand equity in heritage tourism, operationalised as heritage brand equity dimensions.

The purpose of this study is to examine the impact of mobile money access on internal remittances received, per capita consumption expenditure and welfare of household in Ghana.

The study used data from the latest round of the Ghana Living Standards Survey (GLSS 7) and employed the propensity score matching technique to estimate average treatment effect between users and non-users of mobile money transfer services.

The study finds that using mobile money is welfare enhancing, particularly for poor households and the channel by which it impacts on welfare is through higher internal remittances received and per capita expenditure. The results from the average treatment effect indicate that mobile money users receive significantly higher remittances and consequently spend averagely higher on consumption than non-users.

Although the data employed in this study is limited to one country, the findings support the financial inclusion role and developmental impact of mobile money transfer services. Hence, mobile money transfer services should be promoted and facilitated by the telecommunication and financial sector regulators.

In addition to making original contribution to the literature on the welfare impact of mobile money, the study's use of the propensity score matching is unique.

The purpose of this study is to explore user satisfaction with in-house facility management (FM) services in multi-tenanted office buildings in Accra, Ghana using a post-occupancy evaluation (POE) approach.

The study assessed user satisfaction with FM service quality by using a POE of their perceptions about the attitude and courtesy of the FM personnel, the reliability of the FM services they provide, the responsiveness and the competence of the service providers. The study used walk-throughs and questionnaire surveys as the POE methods. One hundred and twenty-one users from 22 multi-tenanted office buildings, who have actively used the FM services for at least a year, were purposively sampled. The data was collected via a survey using a structured questionnaire. The data was analysed using descriptive statistics and principal component analysis in version 25 of statistical package for the social sciences.

The study revealed that users were dissatisfied with the quality of in-house FM services across all 15 services The results also showed that users’ satisfaction with the services is not affected by the differences in their age, gender, educational level, job role and number of years in the buildings. The results further demonstrated that the most critical factors that resulted in users’ dissatisfaction were electric facilities, building fabric maintenance, emergency coordination, waste management and the decoration of the buildings during festive seasons.

To the best of the authors’ knowledge, the present study based on POE to assess user satisfaction with FM services for multi-tenant office buildings has, presumably, not been tackled before in Ghana. The results of the study are very essential to the owners of the buildings and facility managers in decision-making concerning the delivery of FM services. Building industry-wise, the results demonstrate the need for in-house FM managers in multi-tenanted office buildings in Ghana to adopt FM service delivery methods that increase user satisfaction. The results also call for further research into user satisfaction with outsourced FM services in multi-tenanted office buildings and further research on the use of the in-house strategy on other types of buildings to ascertain whether the dissatisfaction with FM is due to other factors such as the choice of FM strategy, the property type etc.